How did this magazine come about?
After years of trying to figure out "what the heck am I doing here?" I realized there were a few things in my life that had always brought me inner joy. Even the thought of them while writing this piece make me enthusiastic and happy. They are:
- I Love To Learn
- I Love to Teach what I have Learned
- I Love to see others grow
- I Love a challenge-especially when the challenge is me!
I had decided to begin a career in public speaking and seminars to transmit the knowledge I had amassed. I quickly realized I needed a website. While I was going through the process of what I wanted my website to communicate the thought occurred to me "Why not create a community, where others who share your passions can gather." And thus began the creation of an online magazine devoted to the development of our minds, bodies and spirit. A place where scientific research and ideas of how we can better our professional and personal lives can grow. A place where everyone contributes to the content. A place where the housewife in Kansas can communicate her story to the world to help others overcome a similar difficulty. A place where the lumberjack from Alaska can write an article about how he studies Yoga to keep his body and mind strong. This is the place I created.
Why did you name it after yourself?
This is probably the greatest challenge I faced while putting this site together. The truth is, I had no intention of naming this site after myself. In fact, I had acquired another domain name. Several people very close to me suggested I name it after myself. I thought about it and decided to go through with it. However, I had some reservations and had not made peace with it. I still felt uncomfortable about my decision. Two weeks before our live date, I finally figured out what was bugging me and why it was so important to name this site after myself.
Much of my life I have hidden in one way or another. Naming the site after myself is not ego, it is triumph over fear. The fear is you will judge me, but if I ever wish to communicate victory over ego my actions must demonstrate the truth. Because, my ego does not tell me, "Wouldn't it be great to see your name in lights." No, my ego tells me, "Who are you to name a magazine after yourself." Therefore, I say NO to ego, for this magazine represents all the values and principles I hold dear to my heart. For this reason, this magazine is an extension of my self, and thus it is only appropriate it is named as such.
With love and best wishes, Evan Alexander



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